Canterbury – To My Younger Self Creative Proposal

Canterbury – To My Younger Self Creative Proposal

For International Women’s Day, we developed an Instagram campaign that celebrated the achievements of England’s women’s rugby stars for Canterbury. Recognising statistics highlighting a decline in female sports participation during secondary school, the campaign leveraged the “To My Younger Self” concept. Through video and photo content, these rugby heroes shared messages of encouragement, aiming to inspire the next generation and showcase the impact of women in rugby.

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